Come Into My World

Design

Millennium Library Capital Campaign

As an employee of Tangent Strategies, Inc., I helped conceive a marketing strategy for the Millennium Library Foundation. Consisting of a tabloid-theme, the successful campaign paired sensationalistic headlines with bright, intriguing imagery to capture the attention of the pop-culture generation and educate them on all that can be found in their local library branch while also soliciting donations in order to "fill the shelves" with more books. The campaign was so popular, people requested (and even put bids in) to keep the in-branch printed banners. Transit advertising, a brochure and direct-mail were also part of the project's scope. To read all about it, click here (2007).
MATA

As an employee of Tangent Strategies, Inc., I aided with the conception of a campaign for MATA (Manitoba Association of Athletic Therapists). This included logo design, as well as creation of a website, tri-panel brochure, stationery, billboards, posters, temporary tattoos and call to action direct-mail (2009).
Grunthal Welding

As an employee of Tangent Strategies, Inc., I designed marketing materials for Grunthal Welding including a promotional brochure, tradeshow display and direct-mail pieces (2009).
Linden Christian School

As an employee of Tangent Strategies, Inc., I created promotional materials for Linden Christian School. This included a presentation folder, tri-panel brochure and stationery (2008).
Re/Max

Oblada Creative was hired to design the promotional materials for a newly-opened Re/Max Real Estate branch in London, England. This included posters, as well as direct-mail (2006).
Fitness Business Radio

Fitness Businss Radio, an online podcast, required sleek promotional materials to send to potential advertisers. Oblada Creative was involved with designing a 9"x12" folder with six tiered inserts, as well as a stationery package (2006).
Innovative Laserworks

As an employee of Tangent Strategies, Inc., I designed marketing materials for Innovative Laserworks including a logo, 9"x12" promotional folder with several inserts and a stationery package (2008).
Tractus Vehicle Wrap

As an employee of Tangent Strategies, Inc., I designed a variety of promotional materials for Tractus Projects, including this vehicle wrap (2009).
Community Liaison Committee

As an employee of Tangent Strategies, Inc., I designed marketing materials for the Community Liaison Committee to the Canadian Science Centre for Human and Animal Health. This included creation of a logo, stationery, website graphics, bilingual annual report and tri-panel brochure (2008).
Women As Career Mentors

As an employee of Tangent Strategies, Inc., I created materials for the Women As Career Mentors Dinner, an event bringing together young women with experienced professionals for an evening of information exchange. This included logo design as well as development of associated marketing materials (2009).
Winnipeg Transition Centre

As an employee of Tangent Strategies, Inc., I designed the marketing materials for Winnipeg Transition Centre. This included a 4"x9" folder with multi-tiered inserts, as well as the typographic layout of several inspirational quotes (2008).
Scenic Solutions

As an employee of Tangent Strategies, Inc., I developed a logo and stationery package for Scenic Solutions, an Information Technology firm that provides a variety of network support services (2008).
Provincial Tel

As an employee of Tangent Strategies, Inc., I developed a logo and stationery package for Provincial Tel, a Manitoba-based incoming phone carrier service (2009).
Friesen Family History

Author/Editor Lynne Ward had painstakingly researched her family's Mennonite roots and compiled the results into a history book like no other. Oblada Creative designed/typeset the 400+ page tome, which eventually went on to win the Margaret McWilliams Award, Local History category, from the Manitoba Historical Society (2002).
TARGETmedia

TARGETmedia is a specialized advertising agency focused on the recruitment sector. From 2004-2009, I was employed as Senior Graphic Designer/Marketing Consultant, a role which included developing all marketing materials, consulting on effective B2B communication methods, researching industry-specific trends, and advising on successful brand implementation. I was also instrumental in the creation of graphic standards for a number of Canada's top employers, including Diageo, Direct Transport, Freshwater Fish, James Richardson International, Maple Leaf Foods, and several Regional Health Authorities (2009).
St. Amant Centre Volunteer Drive

St. Amant, a resource centre for Manitobans living with developmental disabilities, required an awareness initiative that also doubled as a volunteer drive. "We Are All Different" has successfully run in local media for the past five years. The theme illustrates how every being, regardless of background, is special. Oblada Creative was involved with both the design and copywriting for the pro-bono campaign (2004).
The Exchange Network

As an employee of Tangent Strategies, Inc., I developed a logo, stationery package and website graphics for The Exchange Network, a networking group located in Winnipeg's iconic turn-of-the-century downtown neighborhood (2007).
Sweatmarks

As an employee of Tangent Strategies, Inc., I created marketing materials for Sweatmarks Fitness Boot Camps. This included logo design, stationerym website graphics, signage and a variety of other promotional items (2009).
Lynx Communications

Lynx Communications is a small marketing company focused on the rural Manitoba marketplace. I developed their logo and stationery package (2009).
Hearts & Homes

In collaboration with Lynx Communications, I designed a logo for realtor Clara Mitchell Enns and her "Hearts & Homes" brand (2009).
2010 Winnipeg Animal Services Calendar

As part of a pro-bono initiative, Oblada Creative helped Winnipeg Animal Services with their 2010 fundraising calendar. To differentiate the piece against similar promotional items that other shelters were distributing, we made it also serve as a guide book for local dog owners and included information on local veterinarians, seasonal hazards, and listings of the best places to take your pet for a stroll (2009).
Winnipegdogs.com

I created Winnipegdogs.com, a "dog blog" focusing on local news, reviews, tales and tails in January 2008. The blog has gained a readership of over 2500 unique visitors a month and spawned a fanpage on Facebook, all with little promotion besides word-of-mouth and utilizing elementary social marketing techniques. Using the blog to "pay it forward", I run seasonal advertising blitzes wherein any business that makes a donation towards the care of animals at the pound receives complimentary advertising for a month (2008).