You and Improved
Millennium Library Capital Campaign
Fitness Business Radio
The Exchange Network
Women As Career Mentors
Winnipeg Transition Centre
The Marilyn Type
Friesen Family History
Winnipeg Animal Services
miyo wahkohtowin"miyo wahkohtowin" (Good Relationships) is the Cree title of the Saskatchewan Polytechnic Indigenous Student Success Strategy. The document reaffirms the institute’s commitment to First Nation’s achievement in post-secondary, as well as describes methods of implementation and measurement. My role was art/creative direction and design which incorporated illustrations by Cree artisan Kevin Pee-ace, as well as imagery of students in our applied learning environment coupled with vistas of the province's natural landscape. To view the full document, click here.
Viewbook 2019-2020The Viewbook is Saskatchewan Polytechnic's most complete programming guidebook for future students. My role was art/creative direction and design, which incorporated infographics and engaging images of students in our hands-on, applied learning environment.To view the full document, click here.
ViewbookThe 2017/18 Saskatchewan Polytechnic Viewbook incorporates traditional print with augmented reality (2016). Winner of Redgees Best in Region award (2016).
ImpactSIAST 2011-2012 Annual Report (2012). Winner of UCDA Award of Excellence (2013). Winner of Graphis silver award (2016).
You and ImprovedSIAST Continuing Education calendar (2014). Contains augmented reality video feature embedded in cover image.
Go!SIAST 2014-2015 Viewbook (2013). Winner of IABC Goldquill Award of Excellence (2014).
Millennium Library Capital CampaignAs an employee of Tangent Strategies, Inc., I helped conceive a marketing strategy for the Millennium Library Foundation. Consisting of a tabloid-theme, the successful campaign paired sensationalistic headlines with bright, intriguing imagery to capture the attention of the pop-culture generation and educate them on all that can be found in their local library branch while also soliciting donations in order to "fill the shelves" with more books. The campaign was so popular, people requested (and even put bids in) to keep the in-branch printed banners. Transit advertising, a brochure and direct-mail were also part of the project's scope (2007).
Fitness Business RadioFitness Businss Radio, an online podcast, required a logo and sleek promotional materials to send to potential advertisers. Oblada Creative was involved with the design of these pieces including a 9"x12" folder with six tiered inserts, as well as a stationery package (2006).
HarvestThis illustration was created for the textbook 'Algonquin History' by Anita Keith, with contributing student authors. It depicts an early Aboriginal harvest (2009).
In collaboration with Lynx Communications, I designed a logo for realtor Clara Mitchell Enns and her "Hearts & Homes" brand (2009).
The Exchange NetworkAs an employee of Tangent Strategies, Inc., I developed a logo, stationery package and website graphics for The Exchange Network, a networking group located in Winnipeg's iconic turn-of-the-century downtown neighborhood (2007).
Women As Career MentorsAs an employee of Tangent Strategies, Inc., I created materials for the Women As Career Mentors Dinner, an event bringing together young women with experienced professionals for an evening of information exchange. This included logo design as well as development of associated marketing materials (2009).
Winnipeg Transition CentreAs an employee of Tangent Strategies, Inc., I designed the marketing materials for Winnipeg Transition Centre. This included a 4"x9" folder with multi-tiered inserts, as well as the typographic layout of several inspirational quotes (2008).
Lynx CommunicationsLynx Communications is a small marketing company focused on the rural Manitoba marketplace. I developed their logo and stationery package (2009).
The Marilyn TypeA typographic portrait of Marilyn Monroe (2003).
Provincial TelAs an employee of Tangent Strategies, Inc., I developed a logo and stationery package for Provincial Tel, a Manitoba-based incoming phone carrier service (2009).
Scenic SolutionsAs an employee of Tangent Strategies, Inc., I developed a logo and stationery package for Scenic Solutions, an Information Technology firm that provides a variety of network support services (2008).
Friesen Family HistoryAuthor/Editor Lynne Ward had painstakingly researched her family's Mennonite roots and compiled the results into a history book like no other. Oblada Creative designed/typeset the 400+ page tome, which eventually went on to win the Margaret McWilliams Award, Local History category, from the Manitoba Historical Society (2002).
Winnipeg Animal ServicesAs part of a pro-bono initiative, Oblada Creative helped Winnipeg Animal Services with their 2010 fundraising calendar. To differentiate the piece against similar promotional items that other shelters were distributing, we made it also serve as a guide book for local dog owners and included information on local veterinarians, seasonal hazards, and listings of the best places to take your pet for a stroll (2009).
Winnipegdogs.comI created Winnipegdogs.com, a "dog blog" focusing on local news, reviews, tales and tails, in January 2008. The blog gained a readership of over 2500 unique visitors a month and spawned a fanpage on Facebook, all with little promotion besides word-of-mouth and utilizing elementary social marketing techniques. Using the blog to "pay it forward", I run seasonal advertising blitzes wherein any business that makes a donation towards the care of animals at the pound receives complimentary advertising for a month (2008-2011).
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