Canpotex 50th Anniversary
Canpotex celebrated their 50th anniversary in 2022 with a private concert at Saskatoon’s iconic Bessborough Hotel featuring Canadian entertainment The Reklaws and Megan Nash. Promotional materials were requested including print, digital and social collateral, as well as a limited edition t-shirt that would be sold at the event with proceeds benefiting the Saskatoon Food Bank and Learning Centre. Over 700 employees, friends, family, shareholders, businesses, and community partners took part in the event.
Design inspiration was centred on classic rock concert posters from the seventies. The custom Potash “Rocks” t-shirts featured the world tour of all Canpotex’s export markets listed on the back.