For over 50 years, Canpotex has reliably delivered high-quality Canadian potash to overseas partners becoming one of the country’s largest exporters while contributing to global food security. An animated logo was requested to visually illustrate the origins of their corporate name (Canadian Potash Exporters).

Several variations were developed and the project expanded into repurposing the material into short videos that could be shared on social media and in corporate presentations.

Media: Digital, Social
Software used: Adobe Illustrator, Adobe Express
Launch: Spring 2025