Egg Nog Season

When I was a kid, I knew Christmas was approaching when I’d see Lucerne Egg Nog on the shelf at Safeway. The bold colour combination and design of its packaging stood out amongst the regular milk cartons and signalled the start of the holiday season.

During the eighties, grocery shelves didn’t have as much variety as they do today. Food was obviously in abundance but the full impact of capitalism and globalization weren’t as visible. There was only ever one flavour of Oreo, for starters, and winter was the only season Canada would import mandarin oranges. If this sounds like I’m about to say I walked to and from school in -40 degree Celsius weather … well, yes, I did that too. Never uphill though. I was raised on the plains. Fact is, times have changed a lot over the decades and the wide-eyed wonder and delight at the debut of Lucerne egg nog each November has now been replaced by fatigue at choosing amongst dozens of types of egg nog all with their own festive branding and social media presence.

Alas, as an adult I don’t even really like eggnog but continue to buy one 1L carton each holiday season for tradition and nostalgia. If Lucerne brought back their glorious terracotta retro packaging, I would feel like a kid again.

Vintage Lucerne eggnog packaging illustration (©2021, Deborah Clague).

Eighties Vintage

After moving out of province over a decade ago to build a life of my own, it can feel strange returning to my childhood home. While some things have changed, others seem stuck in time; a nostalgic connection to my younger self (and all the hopes and dreams she harboured). From random tchotchkes that caught my mother’s eye over the years to a rotary phone I remember cradling in my tiny hands while talking to my father as he worked on the road for Canadian Pacific Rail, these relics of a bygone era feel like they represent a museum of my life.

A ghost of me lingers in that home.

A rotary phone, issued by Manitoba Telecom Services in the early eighties, remains the main method of inbound and outbound communication at my childhood home. As my elderly mother ages, she appreciates simplicity and familiarity, refusing to use a smartphone.

A set of Funk & Wagnalls New Encyclopedia rests on the shelf in my childhood bedroom. In an era before computers and the internet, these were a fountain of knowledge. My father purchased them for me while grocery shopping at Safeway in the eighties. As part of a promotion, a new volume in the series was available each week for a discounted price with purchase.