The Power of Good Design

I talked about Korean design previously, but came across something this weekend that further demonstrated how the country's creative talent is turning it up a notch … with something as seemingly mundane as CD packaging. South Korea is still a big market for physical music sales and I can't help but think that the effort gone into their presentation plays a big factor into it. Take a look at this video of a North American fan opening an EXID CD for the first time:

Do a Youtube search on any k-pop artist and you will find hundreds of similar videos of the western youth demographic marvelling at the detail put into these pieces. Videos that don't actually play any of the artists' music; just focus on the presentation and the thrill of being immersed in a brand. This is the power of good design. 

Korea: Travelogue (Part VI)

I walked the streets of Dongdaemun taking photographs of signage and street art and the Design Plaza when an older gentleman passed me on a bicycle. I smiled as I stepped aside to give him the breadth of the sidewalk, then resumed my focus on framing shots that I wanted to capture. As I continued on though, I heard the distinct sound of spokes slowly turning behind me. The bustling ambiance of the area could not cloak the feeling I had that something was amiss. 

I purposely kept pausing to confirm that someone was following me and my gut instinct proved correct; the older man on the bike was shadowing my every step. I stopped and pretended to be immersed in my phone and he finally went by only to turn around a few yards ahead. As he cycled towards me, glaring, he spoke something in Korean. The tone in his voice was distinctly unwelcoming. 

It was the only time during my travels through Korea in which I felt unease. 


Watching TV in my hotel room late one night, I came across what appeared to be a reality dating show. I don't normally watch this type of programming but what the couple was doing caught my interest. I previously read about the offbeat coffee shops in Seoul, but while they seemed fun, I'm not really a coffee drinker. I am, however, a huge lover of canines. The dating show had a couple visit The Bau Haus and so I also decided to make an afternoon of it. 

I arrived early hoping to avoid a crowd but I was too late. A line-up of giggling schoolgirls stood ahead of me excitedly talking about the dogs they were about to see. I assumed they came here often; they had their favourites. As living space in Seoul is quite small, this is a way for locals to share their love with a pet without owning one. The schoolgirls counted down the seconds for the doors to open (10, 9, 8 …) and when they did, ran inside claiming several tables. I staked a seat, climatized to the odour of 40 or so dogs, and before even looking at the menu, had a wee chihuahua climb onto my lap, curl up into a ball and fall asleep.  

I was in love:

I eventually ordered a 7,000 WON (approximately $7.00 CDN) cookies-and-cream milkshake and took in the action. Guests are provided a listing of all the dogs at The Bau Haus, including their name and age. My newfound friend was Sa Tang, a one-year-old long-haired chihuahua. During my time in the coffee shop, I noticed that this breed seemed to be drawn to me. I had an endless parade of them climbing onto my lap and seeking a cuddle. When one of the resident corgis kept approaching, Sa Tang would awaken from slumber, growl and chase him away. "Ooh…he is very jealous." observed a tourist from England seated next to me.

I wondered how Monty would take this new development. 


"Are you from America or Canada?"

"Canada." I replied. I find it interesting when people ask me this (before hearing me speak), as it is never a consideration that I could be from anywhere but North America. I am never mistaken for someone from England (my father's lineage) or France (my mother's) or perhaps Russia or Australia or Italy. My appearance is squarely North American, whatever that means. 

"I have been to Vancouver and Calgary and Toronto." The stranger proceeded to take out his Samsung smartphone and show me pictures of his travels through the Great White North. He seemed to appreciate my homeland. Even its notorious weather. We discussed travel for a bit until the subject seemed to get stuck on the attributes of Malaysia. "You should visit Malaysia." he repeated to me. If he said it any more, I would have believed that he was attempting hypnotism. 

"I've never really thought about it, but I'll consider it."

He shared more pictures on his smartphone that depicted various sights in Kuala Lumpur. The only one I recognized was the twin towers. I am, admittedly, unfamiliar with the country. As he scrolled through, he stopped at an image and asked me what it was. 

"That's the CN Tower." I stated confidently. 

"No it is not. It is the KL Tower. You must never confuse the CN Tower with the KL Tower. You need to visit Malaysia."

After being scolded, I couldn't tell if this guy was hitting on me or involved in a really weird guerrilla marketing experiment for beleaguered Mayalsian Airlines. 


The Bau Haus is located near exit 3 of Hapjeong Subway Station in Seoul, Korea. For more information, click here.  

The BauHaus family (©Deborah Clague/Oblada.com)

The BauHaus family (©Deborah Clague/Oblada.com)

Seriously…CUTE! (©Deborah Clague/Oblada.com)

Seriously…CUTE! (©Deborah Clague/Oblada.com)

Cho Won in person (©Deborah Clague/Oblada.com)

Cho Won in person (©Deborah Clague/Oblada.com)

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There's a separate area for big dogs to roam (©Deborah Clague/Oblada.com)

There's a separate area for big dogs to roam (©Deborah Clague/Oblada.com)

Korea: Travelogue (Part V)

Beyond the DMZ and the chance to witness world history as it's happening, Korea's full embrace of its creative industries was a second motivating factor in my choice to visit the nation. As someone with a vested interest in the Arts, it is intriguing to see a government acknowledge its importance and influence in society, and actively fund it to the tune of more than 5.2 billion dollars (the second highest investor in culture after France). This does extend well beyond 'Gangham Style', of course, but k-pop is still a huge part of it. In this regard, I attended a hologram concert which was one of THE coolest experiences of my life. Photography was prohibited but this person captured and posted part of it online: 

The full impact of this obviously does not come across via a low-res Youtube video but let me assure you, when the curtain rose, I swore Psy (and 2NE1 and Big Bang) were standing in front of me. I'm not sure when this technology will become commonplace in North America, but I look forward to it. It blew me away. 

I also visited the Dongdaemun Design Plaza, a unique epicentre of design and the creative industries where global citizens can learn about and experience the latest trends and knowledge pertaining to the field. The fluid, ultra-modern architecture alone was stunning but the numerous art halls, design labs and experience zones situated within it's graceful curves also provided a much needed jolt of inspiration. My takeaway is that Korean design aims to be fun, fearless and revolutionary and its scene is one that will be a major global influencer for decades to come. 

Samsung, one of Korea's biggest brands with over 305 billion dollars in revenue and nearly half-a-million staff, has a showcase in their head office in Gangnam. Open to the public, Samsung d'light offers hands-on interaction with their latest and upcoming products and technology – it is a digital playground for early adopters. I was greatly intrigued by their educational and home life displays, while the ultra HD 4k televisions left me in awe. I'm not really one for watching TV and playing video games, but I could have spent all afternoon doing this there. 

Alas, there was so much more to see and do in Seoul. 

Like go to a dog café. 


Klive, the hologram concert hall, is located on the ninth floor of Lotte Fitin shopping complex in Dongdaemun, Seoul, Korea. For more information and admission prices, click here. 

Dongdaemun Design Plaza is located across the street from Lotte Fitin shopping complex. For more information, click here. 

Samsung d'light is located near exit 8 of the Gangnam Subway Station in Seoul, Korea. For more information, click here. 

Gangham district (©Deborah Clague/Oblada.com)

Gangham district (©Deborah Clague/Oblada.com)

Ultra-modern Gangham architecture (©Deborah Clague/Oblada.com)

Ultra-modern Gangham architecture (©Deborah Clague/Oblada.com)

Gangham architecture (©Deborah Clague/Oblada.com)

Gangham architecture (©Deborah Clague/Oblada.com)

Gangham architecture (©Deborah Clague/Oblada.com)

Gangham architecture (©Deborah Clague/Oblada.com)

Samsung d'light (©Deborah Clague/Oblada.com)

Samsung d'light (©Deborah Clague/Oblada.com)

Dongdaemun Design Plaza (©Deborah Clague/Oblada.com)

Dongdaemun Design Plaza (©Deborah Clague/Oblada.com)

Dongdaemun Design Plaza (©Deborah Clague/Oblada.com)

Dongdaemun Design Plaza (©Deborah Clague/Oblada.com)

Dongdaemun Design Plaza (©Deborah Clague/Oblada.com)

Dongdaemun Design Plaza (©Deborah Clague/Oblada.com)

Seoul's infamous "poo" bread (it's delicious) (©Deborah Clague/Oblada.com)

Seoul's infamous "poo" bread (it's delicious) (©Deborah Clague/Oblada.com)

Korea: Travelogue (Part IV)

"What do you do for a living?"

"I'm a designer. I create print and web materials. I wanted to visit South Korea to experience the creative culture that your government is actively promoting and hopefully be inspired once I return to Canada."

"Ooh. Good job. Very good. You will find a lot to see and do while here. Are you married?"

"No, I'm single."

"Ah…how come? We do something about this. You need a strong Korean man. I will get you one."

For the remainder of the day, my tour guide attempted to set me up with members of the military. Under normal circumstances, I would have been annoyed and embarrassed by this affront to my sense and sensibility but in this instance I was greatly amused. Even though I was on the adventure of a lifetime, experiencing things that few have the opportunity to, the topic of conversation always veered to when someone would put a ring on it as though my validation in life derived from it. 

Throughout the trip, I felt my father's spirit always with me. 

After this exchange, I felt my mother was also in the room. 


Driving to Seoul from Incheon Airport at dusk, the hangul signage began to illuminate the streets. It's a beautiful alphabet. I tried to decipher what they were communicating through other visual cues, but I couldn't identify anything. This just made my trip more of an adventure. I yearned to get lost in this neon safari. 

Above this, at the apex of the increasingly vertical skyline, I noticed the light of Christian crosses glowing red. Their ubiquity a sign that the United States army wasn't the only group attempting to stake their interest and convert ideology in this foreign land. 


"Do you think reunification will happen during your lifetime?" 

I asked this question to several people during my time in South Korea. The defector I met. People who've lost family members. While everyone expressed desire for reunification to occur, the short answer I received from everyone was the same. 

"No."

The perceived motive of the war amongst South Koreans also generated a unanimous response.

"This is just a war between super powers. First, soviet Russia and capitalist America and now China versus the west. If this were to be settled amongst Korea, we would be united by now."

View of Seoul Station from my hotel room (©Deborah Clague/Oblada.com)

View of Seoul Station from my hotel room (©Deborah Clague/Oblada.com)

Jongno Tower, representative of the striking contemporary architecture in Seoul (©Deborah Clague/Oblada.com)

Jongno Tower, representative of the striking contemporary architecture in Seoul (©Deborah Clague/Oblada.com)

Jogyesa Buddhist Temple (©Deborah Clague/Oblada.com)

Jogyesa Buddhist Temple (©Deborah Clague/Oblada.com)

Jogyesa Buddhist Temple (©Deborah Clague/Oblada.com)

Jogyesa Buddhist Temple (©Deborah Clague/Oblada.com)

Gyeongbokgung Palace (©Deborah Clague/Oblada.com)

Gyeongbokgung Palace (©Deborah Clague/Oblada.com)

Gyeongbokgung Palace guard (©Deborah Clague/Oblada.com)

Gyeongbokgung Palace guard (©Deborah Clague/Oblada.com)

Namdaemun Market (©Deborah Clague/Oblada.com)

Namdaemun Market (©Deborah Clague/Oblada.com)

K-Pop

A major contributor to hallyu, or the South Korean wave, is pop music. With over 2 billion views of Gangham Style on Youtube, Psy is the most well known cultural export of recent times however there are a number of other artists that seem poised for international attention as well. 

During my trip, I went to a hologram concert (!) featuring Psy, 2NE1 and Big Bang. Utilizing the same technology that brought 2Pac back from the grave a few years ago at Coachella, it was one of the COOLEST things I've ever seen in my life. K-Pop is becoming my latest obsession. 

The following song by girl group 2NE1 is catchy as hell and more deserving of radio play than anything Madonna, Lady Gaga or Britney Spears have put out in years: 

Big Bang is perhaps the biggest thing in South Korea right now. During the hologram concert (which they closed), there were women young and old fawning over cardboard cut-outs of them in the lobby and merchandise graced with their image lined every mall and street market I visited. Proof positive that assembling five cute boys who sing and dance may lead to world domination. 

Korea: Travelogue (Part III)

"Everyone knows. We all speak at the markets and exchange DVDs and other forms of media that give us a glimpse into the outside world. We are helpless in exacting change though. That needs to come from the top. There was initial promise with Kim Jong-Un as he was young and educated in the west, however, he has proven to be more ruthless than his predecessors."

This was the response I received when talking to a defector about her initial impressions upon fleeing North Korea. In 2011, she escaped with her child via China and Thailand, until finally residing in Seoul. Her husband is still in the north. She has not seen him since. 


On April 3, I met a woman who was enroute to Shanghai before arriving at her final destination of Tibet. Every year, she made the effort to explore a different region of the world for a minimum of nine weeks. She always travelled solo. 

On April 8, I met a woman who was at the midway point of an around-the-world adventure. She had just been to the Middle East and was about to travel to Australia to visit friends after spending a few days in Seoul on an extended layover. She was travelling solo. 

On April 9, I met a woman who was spending sixteen weeks criss-crossing Asia. She shared her highlights with me as I attempted to soak in and learn from every detail. She was also braving the world alone.

What all of these individuals have in common is that they are solo female travellers. However, another denominator that makes their stories even more remarkable and inspiring is that every single one of these women were in their late 60s. They comprise some of the most badass people I have ever met in my life. 


"All Korean men must report for two years of military service. This is a bit controversial because we get set back for two years from education and career, while women continue to advance."

Small talk over lunch during my second, private DMZ tour. 


Had I left South Korea by just going on the standard Panmunjom Tour through the DMZ, my experience and understanding of the conflict would have been vastly different. But prior to leaving on my trip, I discovered a newly formed private tour company that offered an "authentic" glimpse. I debated and then finally booked it, even though there was very little information to be found on the internet about it. This decision led to one of the most memorable days of my life. 

After an early start, the driver, tour guide and I again drove towards the 38th parallel. Seoul itself has a lot of traffic congestion but as one moves north, it drops considerably. The landscape also changes from that of an ultra-modern metropolis to a rural war zone, barbed wire fence and observation posts lining the waterways while military vehicles patrol the roads. Bypassing Imjingak, the tour guide told me our first stop would be an active military base one hour away. From the back seat, I stared out the window wondering what I'd gotten myself into. 

When we finally got there, I had to give them my passport. It would be returned when I left. Young men, who probably weren't older than 20-years-old but appeared much younger, roamed the grounds carrying the biggest guns I have ever seen in my life. Most of them looked like they'd rather be playing a video game or, at the very least, back home with loved ones rather than at this remote location where laying in wait seemed to be the modus operandi. They looked at me with curiosity and then, ultimately, a warm smile and jovial attempt at "hello". 

The tour guide explained life on the base and then brought me to a look-out where I glimpsed another vista of the hermit kingdom. In the near distance, blue United Nations flags swung in the breeze and just beyond that, North Korean watchtowers dotted the landscape. The tour guide warned me to not take any pictures and made a gesture with his arms indicating being handcuffed if I were to do so.

There were opportunities though. On our way to the next base, another hour away, we came across military training. "You are very lucky to witness this" both the tour guide and driver informed me. "Not many people get to see it". Soldiers marched alongside the highway; they would walk 30km while carrying 30kg. Camouflaged tanks were being set up in the fields. Everyone I encountered waved and seemed as genuinely surprised to see me as I was to witness this moment in modern history.

At the next military base, we drove up a large hill to another lookout. A group of soldiers stood around laughing at each other's jokes, but when we entered, adopted an air of seriousness. One stepped forward and in perfect English gave me the history of the location and directed me to various landmarks visible to the naked eye. He then gave me his binoculars to get an even more intimate view including that of a small, dilapidated North Korean farming village. "Look over here" he exclaimed, pointing out four North Korean soldiers marching just beyond the river below which marked the natural border of the DMZ. I couldn't believe what I was seeing. Whereas the absurdity of the previous day seemed to minimize the seriousness of the situation, this experience illuminated its gravity. 

"What do you do if you encounter a North Korean soldier?" I asked. 

"We kill them."

I again peered through the binoculars at one of the watchtowers parallel to me. There sat a North Korean soldier observing our every move. 


To book this private DMZ tour, click here. 

South Korean solider (©Deborah Clague/Oblada.com)

South Korean solider (©Deborah Clague/Oblada.com)

Training day (©Deborah Clague/Oblada.com)

Training day (©Deborah Clague/Oblada.com)

South Korean soldiers carry 30kg while hiking 30km as part of their training (©Deborah Clague/Oblada.com)

South Korean soldiers carry 30kg while hiking 30km as part of their training (©Deborah Clague/Oblada.com)