I talked about Korean design previously, but came across something this weekend that further demonstrated how the country's creative talent is turning it up a notch … with something as seemingly mundane as CD packaging. South Korea is still a big market for physical music sales and I can't help but think that the effort gone into their presentation plays a big factor into it. Take a look at this video of a North American fan opening an EXID CD for the first time:

Do a Youtube search on any k-pop artist and you will find hundreds of similar videos of the western youth demographic marvelling at the detail put into these pieces. Videos that don't actually play any of the artists' music; just focus on the presentation and the thrill of being immersed in a brand. This is the power of good design.