This is actually pretty clever. Alternative rock band Weezer has found a new way to market themselves and increase sales of their new album 'Raditude' by partnering with the makers of the Snuggie to sell a branded version of the infamous backwards robe that comes with a free CD:

Yes, this is a real commercial. I think it's a brilliant marketing ploy that has resulted in the type of media exposure you simply can't buy these days. On another note, I am the proud owner of a knock-off Snuggie that I obtained at Liquidation World. It's tiger print and it is fabulous. I feel so majestic when I wear it...like a wizard. A wizard that can concoct a mean grape Kool-aid.