Death of Target

When Target entered the Canadian retail landscape in 2013, I was excited. I had hoped that the cross-border shopping experience would be replicated with affordable, unique items not easily found at the competition. Thus on opening day, I was there. Something felt amiss though. I overheard several people comment on how it was just a "new Zellers". It would get better, I thought, but it never really did. The brand had overextended themselves and underestimated the Canadian marketplace. 

On January 15, 2015, Target Canada announced it would be filing for bankruptcy and closing all of its retail operations. It would be the first of many retailers to make this announcement in the coming months. 

On March 29, 2015, with five days left until closing, I photographed the death of Target: