I had never seen or heard of this character before, but it is EVERYWHERE in Japan. You cannot escape it. Created by the same company that made Hello Kitty a world-famous brand, "Gudetama" is an egg that appears to take sloth to a whole 'nether level. From toys to textiles to office supplies to a cafĂ© offering customers the chance to eat the poor thing as it looks on horrified, Gudetama has become one of my favourite things.